The other day while I was reading an article online and I saw an ad for "The Grommet - Buy Differently" embedded in the page. I NEVER click on those ads but for some reason it intrigued me, partially because I've never heard of it and also because I was in the shopping frame of mine for some client projects.
I learned that The Grommet is a product launching platform that takes undiscovered products from makers and artists and provides them a platform for selling. In the era of kickstarter and other crowdsourcing options The Grommet gives an opportunity for the artists to tell their stories and sell their products to a larger audience.
What also intrigued me though was the custom office of The Grommet! They had artists custom make their cubicles (which they call pods) and they added a lot of personal touches to the space. I love to see collaborations between designers and small businesses because the possibilities are endless! This is a good case study showing how brand identity & interior design go hand in hand.
So now for some pictures!
They designed their "pods" to look like shipping palettes since they ship all their products.
They also created a custom video backdrop where they film the launch of their new products.
Some other details of their office, an industrial look with exposed brick and ductwork.
And of course I'd be remiss if I didn't say to check out their products! They do have a wide variety of unique products with stories. It's perfect to keep in mind for the upcoming holiday season!
So what do you think of their custom office and product lines?
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